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This heavily research-based project was a way

to give awareness of how it feels to be depressed
to those who may not understand the full realm

of depression.

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Research Question

What forms of visual communication can teach parents
of kids 12-21 how to recognize the symptoms of severe depression, while also understanding the feeling of
severe depression and identify at risk youth?

 

 

Project Statement

What visuals can potentially help these kids, who have
so much in front of them, down from the ledge? Just to know that there is someone out there struggling with
the same things can save a life. This campaign will inform adults of these severe depression symptoms so that they can identify a teen with these symptoms and know exactly what to do about it.

 

Target Audience

Parents of kids from ages 12-21. 

 

Goals

To inform the parents of the severe symptoms of
depression. To visualize what it looks like to be a
suicidal teen through graphic design.

Logo
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There was a ton of process involved before compiling the final product. Collecting data, sketching, photography, and coming up with the right way to word the copy.

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Older Generation
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The two top surveys were completed by people in the age range of 12-21. The survey to the left was completed by anyone who had a child. 

 

As you can see they contradict each other and that is where the research question for the campaign evolved. Instead of focusing on the 12-21 year olds, which was the original idea, I now have shifted the focus to the parents of those children.
 

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The imagery used for the campaign was all photographed and edited throughout the project by me. Instead of using make-up to give the effect of the worn down face, photoshop gave me a lot more freedom to do exactly what was needed. The three big hero shots became more impactful especially alongside the powerful headline.

 

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