Re-branding of the Cincinnati based start-up clothing brand, Lumen. They wanted the brand to feel less modern/clean and more down to earth. Along with the rebrand Lumen needed designs for their products.
ORIGINAL LOGO
NEW LOGO
Re-branding of the Cincinnati based start-up clothing brand, Lumen. They wanted the brand to feel less modern/clean and more down to earth. Along with the rebrand Lumen needed designs for their products.